Word Netyuppie n : a young upwardly mobile professional person; someone under 40 who prospered during the 1980s
- Rhymes: -ʌpi
The term yuppie (short for "young urban professional" or "young upwardly-mobile professional") refers to a market segment whose consumers are characterized as self-reliant, financially secure individualists. Since the late 1980s, the phrase "affluent professionals" has been used as a synonym, stripped of negative associations with the once-homogenous market.
HistoryAlthough the term yuppies had not appeared until the early 1980s, there was discussion about young urban professionals as early as 1968.
Critics believe that the demand for "instant executives" has led some young climbers to confuse change with growth. One New York consultant comments, "Many executives in their 20s and 30s have been so busy job-hopping that they've never developed their skills. They're apt to suffer a sudden loss of career impetus and go into a power stall."
Joseph Epstein is sometimes credited for coining the term in 1982. However, an early printed appearance of the word is in a May 1980 Chicago magazine article by Dan Rottenberg. In 1983, the term gained currency in United States when syndicated newspaper columnist Bob Greene published a story about a business networking group founded in 1982 by the former radical leader Jerry Rubin, formerly of the Youth International Party (whose members were called yippies); Greene said he had heard people at the networking group (which met at Studio 54 to soft classical music) joke that Rubin had "gone from being a yippie to being a yuppie". The headline of Greene's story was From Yippie to Yuppie. The proliferation of the word was effected by the publication of The Yuppie Handbook in January 1983, followed by Senator Gary Hart's 1984 candidacy as a "yuppie candidate" for President of the United States. Newsweek magazine declared 1984 "The Year of the Yuppie", characterizing the salary range, occupations, and politics of yuppies as "demographically hazy".
Notable cultural depictions of yuppies
- The Bonfire of the Vanities, by Tom Wolfe, a "satire of yuppie excess"
- Bright Lights, Big City by Jay McInerney (McInerney himself has been called "the archetypal yuppie")
- Fight Club, the 1996 Chuck Palahniuk novel and 1999 film adaptation, follows "a disenchanted yuppie ... numbed by the sterile materialism of modern life."
- Rent by Jonathan Larson depicts the character Benny, originated by Taye Diggs who reprised the role in the 2005 movie, was frequently referred to as "yuppie scum" by his former friends because of his decision to "sell-out" and marry Alison Grey of the Westport Greys.
- Slaves of New York by Tama Janowitz
- thirtysomething, U.S. TV series, seen as a representation of "yuppie angst"
- Wall Street, the 1987 film about stock traders, has been described as "encapsulation of 80s yuppie greed culture", particularly Charlie Sheen's naive 20-something character.
- Reporter David Brooks characterized yuppies as bourgeois bohemians, or Bobos, in his book Bobos in Paradise, a.k.a. Trustifarians.
- A buppie is a black urban professional.
- DINKs (DINKY in the UK) is an acronym is for Dual Income, No Kids [Yet]; at least one authority considers this to be synonymous with "yuppie".
- Guppie is a gay urban professional.
- Yuppification often replaces the word gentrification; it is the act of making something, someone, or someplace appealing and thus marketable to yuppie tastes.
- Yuppie flu was a sometimes derisive, and inaccurate, term applied to chronic fatigue syndrome, before its medical legitimation.
- Yuppies entry in the St. James Encyclopedia of Pop Culture
yuppie in Belarusian (Tarashkevitsa): Япі
yuppie in Danish: Yuppie
yuppie in German: Yuppie
yuppie in French: Yuppie
yuppie in Italian: Yuppie
yuppie in Dutch: Yuppie
yuppie in Japanese: ヤッピー
yuppie in Polish: Yuppie
yuppie in Portuguese: Yuppie
yuppie in Russian: Яппи
yuppie in Finnish: Juppi
yuppie in Swedish: Yuppie
yuppie in Ukrainian: Яппі